E-Mail Marketing * Which type of advertising, according to Anthony, offers better scalability, under most circumstances? Free advertising Paid advertising Hybrid advertising * Which type of sales funnel builds an asset? Buy ad>send to affiliate offer Buy ad>send to presell page>send to affiliate offer Buy ad>send to email capture page> send to affiliate offer * How does Anthony recommend getting people to opt-in to your lead generation (squeeze) page? Tell people they need to join Ask people to join Give people a reason to join with a "Premium" * Which of the two email services that Anthony recommended is the cheapest? Constant Contact Mail Chimp I-contact Get Response Aweber * What is the order in which you should pursue free traffic, according to Anthony? Link exchanges, forum, articles, social Forum, social, link exchanges, articles Forum, social, articles, link exchanges Link exchanges, articles, forums, social * When using paid traffic, why do you start with PPC and switch to CPM/PPV after? Because ad networks request you do this Because this is the only option Because you can optimize a campaign with PPC, paying only for clicks, then switch to CPM/PPV and end up paying less total dollars after campaign optimization Because Anthony said so * In the “Why is sending so important” section, what are the three areas to concentrate on when sending emails? Opens, clicks, affiliate offer/$ Opens, dial-ins, affiliate offer/$ Opens, clicks, signups Data-storage, clicks, signups * What Anthony say is the biggest email marketing secret? (Hint: It’s the reason why Anthony can’t tell you exactly what you should promote to your list.) Have a great subject line Listen to your email list and split test everything Check out your complaint rates Optimize the time of day you send emails * How often does Anthony typically email his list? Every hour Every 2 hours Every day Every 2 days Every week Every 2 weeks * What cool tip does Anthony give on how to monetize a content email (not a promotional email)? Don’t send content emails Send all promotional emails Put a “PS: check this product out” at the end of a purely content email Put a “PS: unsubscribe option available” at the beginning of all emails * What was the code that Anthony mentioned that you should include in your email subject lines? Web development snippet Email cross-reference php report First name code Subject line rotator * Of the subject lines that Anthony shared from his own emails, which one had the highest open rate? (Hint: It’s not the one you would intuitively think it would be, which is why testing is SO important!) Yo, dude, open my email (name) we need to talk This is not an email Most dangerous website in the worldYour bank account in 2011 (name) * Anthony mentions that it is possible to see if your emails are spammy before you send them, what was the method that he recommend? Use your email service provider’s spam-meter function Run your email through a spam filter Email yourself to see if the email came through Optimize your email rotation automation None of the above * What report should you check after sending emails to see your CTR rate, open rate, and spam complaint number? Implementation report Good will report Extreme emails report Review report * Why do you create a premium? To increase your leverage To increase your opt-ins To decrease churn To become a guru
